In a recent Press Release from Bona (click here to read it), they announced a new hardwood floor care system, called the "Ultimate Hardwood Floor Care System" and this new Ultimate Hardwood Floor Care Kit is available to purchases at $59.99.  They went on to say:

"Bona's Ultimate Hardwood Floor Care System will be available this October at select Ace Hardware, Do It Best and Kohl's department stores and on bona.com."

What strikes me odd with this last statement is: Why would Bona introduce the "ultimate" hardwood floor care system and not offer it to specialty floor stores and the large home centers first? Personally, I would never think of buying hardwood floor care products at Ace, Do It Best or Kohls department stores. Bona also has it for sale on their own web site for $59.99, which makes me wonder why others online would want to sell it and have to compete directly with their supplier's own web site.

So what do others think?