And the beat goes on...

by BillBane 21. July 2008 07:54

I just read an article in a national business magazine about two new vacuum cleaners. Vacuum cleaner hucksters are right behind bait and switch carpet cleaners when it comes to degrading carpet and making it look bad. The article called attention to all of the bacteria, parasites, dust mites, flea eggs, pollen and allergy-causing dander in carpets. Carpet sounds real healthy, doesn't it? No wonder people are buying hard floors.

By the way, neither of the vacuums mentioned in the article had CRI approval, so I took a trip through two big box stores and a department store last week and guess what? None of the vacuums for sale said anything about CRI. I guess that's why CRI is picking on poor ol' carpet cleaners who don't have much lobbying power and blaming us for all of their troubles.

Let's leave killing carpet to vacuum hucksters and those in the carpet industry who are trying to blame us for their problems. Try to say positive things about carpet. Avoid calling attention to the filth that hides there. The consumer knows it's dirty and will call us when they're ready.

Talk about your professionalism and that we're equipped to do any cleaning job and we're prepared to do it right. Forget about dust mites, fleas, pollen and dander.

©Bane-Clene® Corporation 2008
Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.

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Comments

7/22/2008 7:49:17 AM

fritzrench


"Carpet" ...its advantages and its success or failure in the minds
of the consumers...is all I've got...likewise,our grandchildren and
[2] great GCs! Well, the greaqt GCs are Frwench...who don't pay much attention
to carpet performance re c&m. But the rest of us care...LOTS.

Our Host benchmark research in the early 1990's...peer reviewed and presented
around the world...spot-lit carpet as part of the dust mite solution rather than
as part of the problem. Why? Cuz it is part of the solution!

During my 10 year Rip Van Winkle we somehow have "lost it"..i.e., our ability [willingness? agenda?] to talk positively about the advantageous performance characteristics of carpet. The good news is that we can recoup...and get the
carpet story straight.

fritzrench us

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