I just read an article in a national business magazine about two new vacuum cleaners. Vacuum cleaner hucksters are right behind bait and switch carpet cleaners when it comes to degrading carpet and making it look bad. The article called attention to all of the bacteria, parasites, dust mites, flea eggs, pollen and allergy-causing dander in carpets. Carpet sounds real healthy, doesn't it? No wonder people are buying hard floors.
By the way, neither of the vacuums mentioned in the article had CRI approval, so I took a trip through two big box stores and a department store last week and guess what? None of the vacuums for sale said anything about CRI. I guess that's why CRI is picking on poor ol' carpet cleaners who don't have much lobbying power and blaming us for all of their troubles.
Let's leave killing carpet to vacuum hucksters and those in the carpet industry who are trying to blame us for their problems. Try to say positive things about carpet. Avoid calling attention to the filth that hides there. The consumer knows it's dirty and will call us when they're ready.
Talk about your professionalism and that we're equipped to do any cleaning job and we're prepared to do it right. Forget about dust mites, fleas, pollen and dander.
©Bane-Clene® Corporation 2008
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