Test Your Web Site - See Title Tags & Meta Description Tags

by John 28. July 2008 00:50

Most companies don't understand the importance of a web site's Title Tags and Meta Descriptions Tags. The Title Tag and Meta Description Tag are located in the top of a web page and contain words describing the content for the page. They often contain targeted keyword phrases to help improve search engine ranking position and are very important for Search Engine Optimization. Unfortunately, most companies are unaware of this fact and don't have a clue how to find and review what words the web site developer inserted in these important two HTML tags.

So I wrote a simple web application to help companies review the Title Tags and Meta Description Tags for any web page in their web site. Just click the link below...

SEO - Examine Web Site Title Tags and Meta Description Tags for Better Search Engine Optimization

Optimizing Web Images for the Search Engines

by John 25. July 2008 02:29

One of the reasons Webstream Dynamics creates custom web sites is so we can optimize the images for the search engines. Images are used on web pages to support the page's message and if done correctly can also help with search engine optimization (also called SEO).

Text and graphics within images are not easily intrepreted by the search engines spiders, so we need a way to describe the image to the search engines. Luckily, the HTML Image tag has a property called the ALT TAG. This is where we add a few words that accurately describe the image in text words.

For example: See below the image from  Glueless Floating Hardwood Floors.

Glueless Engineered wood Plank Profile

Notice the text within the image. That is great for the user looking at the page, but not for the search engine spiders. So with the HTML image tag I inserted the ALT tag and it says ALT="Glueless Engineered wood Plank Profile"

Now the search engine spiders have some text content that describes what the image is about. Also, the text I inserted in the ALT tag is relevant to the page content so the search engines will see I am not spamming them with keywords not relevant to the page.

Google's Matt Cutts gives tips to small business owners

by John 22. July 2008 12:08

How users scan a web page

by John 20. July 2008 09:25

It is interesting to read about some of the research done on how people visually scan pages. Generally it is agreed that people visually start at the 10 o'clock position and than move in a clockwise direction to 2 o'clock, 5, 6, 8, 9 and then back to the 10 o'clock position. This would obviously indicate that when designing pages for ypur web site the most important features/actions within each page should be at the 10 to 2 o'clock positions. See my diagram below and than imagine how this would work on your web pages.


Visual scanning for information

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