I must admit, I don't get it. Companies seem quick to spend significant money on racks, products and private label programs, but when it comes to investing in training employees there seems to be a problem.
First, employees are the key to the fiscal health of any business. In fact, employees are the first customers of any business. If they don't get it, the second customer will never get it and your products will never get out the front or back door.
Training is the backbone of your business. Good employees are an asset, bad employees are a liability, but great employees will grow your business into a profitable money-making machine.
How do you build great employees? Here are some tips:
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Determine what skills your employees need. Maybe they could improve in the area of customer service, or sales, or follow-through.
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Define a standard -- what do your best employees do? This provides a benchmark.
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Plan how you're going to get that done. Maybe good customer service is calling the customer after the job.
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Track the behaviors to see if you're getting what you want.
The difference between what you want and what you get is the training gap. Now you know what you need. Look for the right training program and send them out for training or have someone come in and customize a program for you.
The more specific the skills, the easier to track and train as well as chart improvement.
Tomorrow, making training important.
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